Speeches - Speechwriting

Sheila Allee Communications produces most types of speeches for almost any venue - corporate, sales, political, awards ceremonies, commencements.

The speechwriting process involves several steps:

• Audience Research - Complete audience demographics, context, and audience expectations. Also researched are the layout of the room in which the speech will be given and availability of microphones and visual enhancement equipment.
  
  
• Information Gathering - The speaker is interviewed at least once to determine his/her goals for the speech and what key points need to be conveyed. The speaker is also asked to provide favorite personal stories to enrich the speech's content.   For maximum effect, ongoing speaker involvement in the speechwriting process is important.
  
  Information is gathered for the speech through research on the Internet, in books, magazines, newspapers, databanks, and all sources provided by the speaker. Thematic research is conducted as well to add cohesiveness and images to the remarks.
  
  
• Speech Drafts - An initial draft is provided to the speaker for review and changes are made upon request. Subsequent drafts, as necessary, are provided. Talking points, if requested, are also provided, drawing from the speech text.

Sheila Allee Communications can also advise you on how to make the most out of each speech through savvy promotion as well as help you prepare for testifying before regulatory or other audiences.